IU School of Medicine hosts a wide range of blogs for its various audiences. This is an important part of the new school website and digital strategy, as we know that prospective students are eager to hear from actual students about what medical school is really like and prospective faculty care deeply about the workplace culture. Real stories humanize the learning and working environment, and blogs are the right platform for delivering personalized advice, insight and information for future and current members of the IU School of Medicine community. Plus, since your name will be associated with each of your blog posts, your work on the blogs can help you establish or strengthen your voice in the medical community.
If you are interested in blogging for IUSM, please contact us at
email@example.com. The School is eager to get as many voices/perspectives as possible to contribute to the blogs hub. It's important to keep general group blogs (such as Student Life and Research Updates) active and current by increasing the number of contributors. It's also vital to develop new blogs (focusing on topics such as diversity, faculty life, and other aspects of the School working and learning environment) that address known information needs for prospective students, faculty, donors, partners and other target audiences.
Frequency: Instead of each blogger having his/her own blog to update weekly, a group blog alleviates the time commitment needed from bloggers. This means you can blog as frequently or infrequently as your interest and schedule allows. Ideally, each student blogger will post a 400-500-word blog every 4-6 weeks. To stay healthy, the blog needs at least one new post each week.
Support: The School's communications team will provide strategic support for bloggers, including story ideas, editorial calendar, writing tips, promotion on the school's social channels, performance analytics and technical support. We will include the Lead Advisors in communications with bloggers, so advisors are aware of guidance, expectations and resources being shared with you to provide additional support as needed.
Training: Training materials with step-by-step instructions for posting to the blog will be available here as needed. Q&A sessions for bloggers can be scheduled as a WebEx teleconference as needed to address any areas of concern or confusion. Periodically, we'll share ideas and resources for blogging.
Promotion: Your blog posts will be promoted throughout the new website and on the school's internal communication platforms (including MedTV, MedNet and broad internal emails) when topics align with school news and events.